The job that wasn'tLast Sunday afternoon, an email landed in my inbox that just about made me sit up straight.
A recruiter — a real, named CEO of a real recruiting firm — was reaching out personally. She'd done her "market mapping," and my name had come up. The role? Chief Financial Officer for a high-performing company in the hospitality investment and operations sector. The package? Nine hundred thousand to two-point-six million dollars.
I'll be honest with you. For about thirty seconds, I felt ten feet tall. Then the hotel accountant in me woke up.
When the numbers don't add up, neither does the story
If you've spent any time around a P&L, you know the feeling. Something looks great on the surface, and then one number sits there that just doesn't belong. You don't ignore it. You chase it down.
So I wrote back. I told her the truth: I don't have a degree or a designation. I've got a technical diploma and forty years of operational experience. I'm not a finance guy in the corporate sense — I'm an operations and leadership guy who happens to love teaching the numbers. And I live in Montreal.
That's usually where a CFO conversation ends. Instead, it sped up. Within the hour, the role magically changed. Now it wasn't a CFO job at all — it was a "VP of Hotel Financial Performance," coaching general managers and teaching non-financial leaders how to read their statements. The two-point-six million? A "template error," she said. The real number was $250K to $450K. No degree required. Technical diploma and forty years of experience "ideal."
Now, stop and think about that for a second. The job description had been rewritten to match me — almost word for word — based on what I'd just told her about myself.That's not a job. That's a mirror.
The tells, in plain sight
I want to walk you through what I noticed, because the lessons here are the same ones I teach you about reading your operation: slow down, ask questions, and trust the numbers over the noise. Here's what didn't add up:
When every road that leads to the truth is closed, and every road that leads to your personal information is wide open, you have your answer.
How I closed the loop
Here's the move I'm proudest of, and it cost me nothing. Johanne was the one who suggested it, I objected at first not wanting to bother a complete stranger, but it was the way to go. And BTW – my partner is usually right with these things.
We didn't argue. We didn't accuse. We went around her. I found the real recruiter' actual company email — the one on her real firm's website — and I sent her a short note. I asked her to reply and copy the Gmail address that had been writing to me.
She couldn't, of course. Because it wasn't hers. She wrote back from her genuine company address: "This is my correct email, and this is the only one I use." When I told her someone was impersonating her to recruit people, her reply said it all: "Yikes. It is not my voice nor how I operate." Confirmed. The whole thing was a fraud built on a real person's good name.
And here's the part that matters most for you: at no point did I send my resume, answer their screening questions, or hand over a single piece of personal or financial information. The next step in these schemes is almost always "onboarding paperwork" — the part where they ask for your banking details, your social insurance number, a void cheque. I never got there. They got my email and my phone number, both of which are already on my website for the world to see.
What this has to do with your hotel
You might be wondering why a story about a recruiting scam belongs on a hotel finance blog. Here's why. The exact same instinct that protects your bottom line protects you here. In your business, you don't approve an invoice because it's on official-looking letterhead. You match it to the PO, the receiving document, and the contract. You verify before you pay. You chase the number that doesn't belong.
A flattering offer is just an invoice you haven't verified yet.The people most at risk for this aren't the careless ones. They're the experienced, accomplished leaders — the GMs and directors and executives who've earned their reputations and are quietly open to "the right opportunity." Flattery is the bait, and a forty-year career makes a beautiful target.
So here's what I'd ask you to remember the next time a too-good email finds you:
I came out of this with nothing lost and a good story to tell. The real recruiter is dealing with someone misusing her name, the company's been warned, and I've reported it. All it took was the same discipline I ask of you every day: don't trust the surface. Verify.
Be well, and watch your numbers — all of them.
David Lund -the Hotel Financial CoachContact David at (415) 696-9593.
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