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THIS WEEK

The energy test

I learned about the energy test whilst working in hotel lobbies. It taught me that small details shape big outcomes: overlook the small stuff, and the big picture will eventually fall apart. This was long before I ever sat at read more...

LAST WEEK

Escaping the commodity mindset

Simply put, there are only two kinds of products in the world:   Commodities   Luxuries   And the reason restaurants struggle so much is because we've locked ourselves into selling the former, when what we should really be doing is convincing people of what they read more...

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