Deloitte survey finds a shift in consumers' restaurant preferencesThe survey on “The Restaurant of the Future: A Vision Evolves,” carried out recently by Deloitte reveals that the demand for frictionless digital experiences continues to top the list of several preferences rapidly fueled by COVID-19.
“It’s been said that the only constant is change, which holds true for the restaurant industry today. The pandemic has accelerated the progress of the restaurant of the future, calling for fundamental shifts in business models to meet new demands. Now, amid continued pressures in areas like supply chain, safety-related costs, and labor availability costs, restaurants should work strategically to build loyalty among on-premises and off-premises diners. Those that can quickly adapt and meet diners’ evolving demands for convenience, frictionless digital experiences, and safety can be poised to not only survive but thrive,” says Jean Chick, principal, Deloitte Consulting LLP, and U.S. restaurant and foodservice leader.
The findings of the report done in September 2021, involved 1,000 adults in the U.S. who had ordered from a restaurant within the last three months. The survey was aimed at discovering how consumer demand for convenience, digital experiences, and safety are permanently influencing restaurants’ business models.
The key takeaways are:
Hospitality is badly affected by the pandemic. However, it is also an opportunity for businesses to show its value and how they act to rebuild. COVID-19 will be there for some time. Get used to it and be ever ready to change. How the industry demonstrates care for people can have a lasting impact. Research tells us that many want to live in the moment and experiences. How customers are served will create those moments and experiences.
Hospitality Sri Lanka (Source: Deloitte)
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