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THIS WEEK

Escaping the commodity mindset

Simply put, there are only two kinds of products in the world:   Commodities   Luxuries   And the reason restaurants struggle so much is because we've locked ourselves into selling the former, when what we should really be doing is convincing people of what they read more...

LAST WEEK

You don't need more guests!

Unpopular opinion: You have all the guests you need.   Any college freshman can spit back the quote they learn on their very first day of Consumer Marketing 101: "It's cheaper to keep a customer than to go find a new one." read more...

MOST READ

Exploring the hidden gems of rural Sri Lanka

How entrepreneur Charles Conconi ’92CC is driving more economically sustainable tourism on the South Asian Island.   When Charles Conconi ’92CC fell in love with Sri Lanka back in 2001, he fell hard. An international-development worker from Washington, DC, he visited the small read more...

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