Sri Lanka targets 250,000 tourists per month from November 2021
According to Sri Lanka’s Minister of Tourism, a promotional campaign / special short-term program aimed at attracting at least 250,000 tourists to the island every month from November 2021 onwards will be implemented.
Tourism Minister Prasanna Ranatunga goes on to state that a global promotion will be launched in March or April next year, adding, “Our target is to bring 250,000 tourists to Sri Lanka per month from November 2021. If we can reach at least half of this target, that would be a big achievement for us. We have not drawn up a special program for next year as yet. However, our aim is to somehow reach the target of 250,000 tourists per month.”
Elaborating further, the Minister said the target is to attract more tourists from countries such as Germany, France, Russia, Ukraine, Kazakhstan, the Middle East., US, UK, Canada, India and China. According to him, these promotions will include wide publicity on how Sri Lanka has successfully carried out COVID-19 vaccinations and that the goal of the Tourism Development Authority should be to implement all activities through the use of creative ideas to attract more tourists to the country within the next two months.
The Minister said at present, the number of tourist arrivals to Sri Lanka is gradually increasing. Earlier, only 100 to 200 tourists arrived at the Bandaranaike International Airport (BIA) a day. At present, nearly 6,000 to 7,000 tourists use the BIA daily. “When tourist arrivals gradually increase, it would be a boon to our economy”.
Meanwhile, there were approximately 20 Sri Lankan hospitality-related companies at this month’s World Travel Mart (WTM). Ten companies had staff physically present whilst the other ten were represented on their behalf by UK appointed agents.
Hospitality Sri Lanka
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